Calgary, AB,

Calgarians encouraged to ‘Pin Your Purple’

Joint News Release






November is Family Violence Prevention Month and this year the Calgary Domestic Violence Collective (CDVC) is looking to Calgarians to be part of the solution to end family violence.

Domestic violence has steadily been rising in Calgary over the last few years with 2017 being on track to have 34 per cent more incidents of domestic violence than the 5-year average. In total, the Calgary Police Service has responded to 3,089 domestic violence calls in the first three quarters of the year.

As a kick-off to November Family Violence Prevention Month, the CDVC in partnership with Alberta Community & Social Services, is hosting the second annual Bridging Communities Conference in order to provide critical information to professionals working with families who are experiencing family violence.

In conjunction with the conference, CDVC is launching a social media campaign called ‘Pin Your Purple’ in an effort to mobilize Calgarians to raise awareness and show their support for preventing family violence. The campaign will encourage community members to wear purple ribbons or tie purple ribbons around their community and post photos on social media with the tag #breakthesilenceyyc.

You can participate in the campaign by visiting CDVC’s social media and watch the short campaign video.

Other things you can do to get involved in Family Violence Prevention Month:

Calgarians experiencing abuse or violence in an intimate relationship are also encourgaged to reach out for help before it gets worse. There are countless agencies ready to offer support that can be contacted simply by calling 211, or the Connect Family & Sexual Abuse Network at either 1-877-237-5888 (for sexual abuse) or 403-234-7233 (for domestic abuse).

Victims of domestic violence can also contact the Calgary Police Service anytime by calling the non-emergency line at 403-266-1234, or 9-1-1 if you are in immediate danger.